NEWBizDev Planning Tool — build your Q3+Q4 plan →

What happens when referrals stop coming in?

I help founders of creative, marketing, branding, and dev agencies sharpen their positioning, offer, and sales process.

Let's talk→ The Infinity Way→

How many of these sound like you?

Check the ones that hit.

"I don't have a clear ICP and I'm not niched down." "my pricing doesn't reflect the value I create for clients." "new business runs on random referrals. no method, no visible pipeline." "sometimes I have no one to brainstorm new-business ideas with. and no time carved out for it either." "I'm not sure what to do with AI or how it's going to hit my business."

What we work on.

Diagnostic

Current sales audit
Client history · ticket · churn
Funnel KPIs + forecast

ICP

3-layer ICP + Golden Deals
Harvest vs Primary · Scorecard
Target list of 50–100 accounts

Positioning

Superpower + positioning statement
Own a Category · proprietary IP
Benchmark + BCG matrix

Offer

Offer map per ICP
Moonshot · Anchor · Paid Diagnostic
Pricing with AI

Sales process

The 4 Conversations
Discovery template · Budget Talk
Weekly pipeline review

Pipeline & BizDev

Referrals framework + intros
Warm outbound · Lead Magnet
AEO · content · partnerships

AM & upselling

Discovery with existing clients
Upsell from kick-off
Ex-client reactivation · pre-churn

Sales structure

Founder independence
Deal-by-deal coaching · roleplay
BizDev / Ops / CS structure

Live deal coaching

Active proposals + objections
Scope management pre kick-off
Cold deal follow-up

Applied AI

Internal operational leverage
Moat: expertise + domain
AI and pricing: value goes up

12-week program.

Free tools.

Self-serve. Start today. No heavy signup.

BizDev Planning Tool

Sketch the skeleton of your commercial plan for Q3+Q4 2026. Goal, revenue mix, inverted funnel, and initiatives — all in 5 minutes.

A few agencies and founders I've worked with.

Huma

LowCode

LUPA

Patagonian

Performance to Potential

Polonio

Que Cálido

Semperti

Skycatchfire

SYUR

Tots

Let's talk.

Expert at what you do but need a process and a plan to sell it? Tell me where you're at and we'll see if it makes sense to work together.